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Welcome Break adds Ben & Jerry’s Scoop Shops to line-up

Motorway service operator Welcome Break has added Ben & Jerry’s Scoop Shops to its brand line-up. The company has seen five new Ben & Jerry’s ice… View Article

FOOD & DRINK

Welcome Break adds Ben & Jerry’s Scoop Shops to line-up

Motorway service operator Welcome Break has added Ben & Jerry’s Scoop Shops to its brand line-up.

The company has seen five new Ben & Jerry’s ice cream units open at service stations along key holiday routes at South Mimms, Gordano, Hopwood Park, Fleet and Oxford Services in time for summer staycations.

Martyn Brett-Lee, commercial director at Welcome Break said: “Supporting the British staycation boom this summer is important to us and Ben & Jerry’s adds an exciting new element to our brand offering through its iconic selection of world-famous ice creams. We are giving customers an early treat as they set out for their holidays over the summer.”

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