Welcome Break adds Ben & Jerry’s Scoop Shops to line-up
Motorway service operator Welcome Break has added Ben & Jerry’s Scoop Shops to its brand line-up.
The company has seen five new Ben & Jerry’s ice cream units open at service stations along key holiday routes at South Mimms, Gordano, Hopwood Park, Fleet and Oxford Services in time for summer staycations.
Martyn Brett-Lee, commercial director at Welcome Break said: “Supporting the British staycation boom this summer is important to us and Ben & Jerry’s adds an exciting new element to our brand offering through its iconic selection of world-famous ice creams. We are giving customers an early treat as they set out for their holidays over the summer.”