Ben Carter to become Dunelm’s first CMO
Ben Carter has been appointed CMO of Dunelm, a newly created role with responsibility for accelerating the homeware retailer’s marketing strategy across all channels.
As Dunelm’s first CMO, Carter will join the executive team and report directly into CEO Nick Wilkinson. Starting at the retailer in mid-January, Carter’s remit will cover building the brand, enhancing performance marketing and driving both customer acquisition and retention.
Carter joins the retailer from his role as CMO of online estate agent Purplebricks, a position he assumed in November 2020 after serving as managing director of Just Eat-owned B2B food delivery marketplace City Pantry.
Ben Carter shared the news on LinkedIn and said “I am very excited and proud to be joining Dunelm as their first Chief Marketing Officer in the new year. It’s an incredible brand with a fantastic heritage that is on a mission to transform the home and I can’t wait to get started”.
Carter’s replacement at Purplebricks has not yet been confirmed.
