Waitrose to launch new own-brand range – Japan Menyū
Waitrose will be launching a new own-brand range of Japanese-inspired food later this month.
Due to arrive on shelves on 20 September, the Japan Menyū range spans ready meals, centrepieces, sides and snacks to enable customers to create a restaurant experience at home
Waitrose said it has seen major growth in traffic on waitrose.com to its dedicated Japanese recipes page. In addition, searches on its website for ‘tempura prawns’, ‘tonkatsu’, ‘soba noodles’ and ‘matcha’ are up 113%, 75%, 69% and 37% respectively, compared to last year.
Speaking of the launch, Charlotte Di Cello, Waitrose commercial director, said: “So much care and consideration has gone into each dish to ensure we’re offering the very best Japanese-inspired selection.
“We’ve seen significant growth in customer demand for Japanese foods, so to be launching this delicious and high quality curated range that can be enjoyed by anyone in the comfort of their own home is hugely exciting for all of us at Waitrose.”
To be made available in shops, on waitrose.com, Uber Eats and on Deliveroo, Japan Menyū was created by the supermarket’s team of chefs and product developers. Waitrose also consulted with Yuki Gomi and the Asian Leadership Collective to ensure that the new offering considered cultural traditions in its development.
Zoe Simons, Waitrose senior development chef, said: “Whether customers are looking for a convenient Friday night dinner that’s already prepared or some extra additions to complement their own cooking creations, our Japan Menyū range has something for all eating occasions.”
