Waitrose to add Gail’s Bakery areas to 64 stores
Waitrose is to launch Gail’s Bakery areas within 64 of its shops in the south and east of England by May this year.
The supermarket will also be doubling its range of Gail’s sourdough breads and other craft baked goods by adding new lines such as crackers, baguettes, bagels and muffins.
The move follows a successful trial in three Waitrose shops at the end of last year.
Aileen Kell, Waitrose bread buyer, said: “The Gail’s brand is really loved by our customers, so I’m delighted that we’re rolling out this bigger range and dedicated areas.
“Like us Gail’s are passionate about sustainability when it comes to using high quality ingredients, packaging, and recycling so they make a great partner for us as we grow our baked goods business.”
Waitrose has been stocking Gail’s bread since 2010 and currently offers the brand’s baked goods in 95 Waitrose shops and online.
Dan Barrett, managing director of grocery and wholesale at Gail’s, said: “We are delighted to be building on our decade’s long partnership with the Waitrose team to bring better bread to even more communities. As a neighbourhood craft bakery, we offer customers freshly baked food which we prepare by hand in our North London bakery and deliver daily to our retail partners shelves for our customers to enjoy.”