Waitrose launches exclusive Angela Hartnett Italian range
Waitrose has unveiled an exclusive collaboration with celebrity chef Angela Hartnett in a move marking her first supermarket retail range.
Called ‘Angela Hartnett with Waitrose’, the range includes 12 Italian-inspired products spanning fresh pasta and focaccia, as well as items such as Veal & Beef Quadratini, Lasagna al Forno, and Spicy Fennel Sausage Ragù Sauce.
Subscribe to TRBHartnett said: “I’m delighted to launch this new Italian range with Waitrose, offering authentic and sophisticated, yet simple, elevated Italian. It’s exactly the kind of food I love: delicate and delicious filled pastas, vibrant sauces, spaghetti and comforting lasagna – all rooted in the Italian traditions of my heritage.
“I’ve kept things authentic to honour my Italian roots, but added my own signature touch with products inspired by recipes I’ve been making for decades. I’m really proud of this collection and I can’t wait to hear what customers think.”
While the filled pasta products are manufactured by Bertagni, the pasta makers founded in 1882 in Bologna, the fresh sauces are produced by a multi-generational family business in Northern Italy’s Pianura Padana region, which began growing vegetables in the early 1900s.
Barbara Ross, product developer at Waitrose, said: “We really wanted to tap into that craving for restaurant-quality food at home, and this ‘Angela Hartnett with Waitrose’ collection is all about bringing those authentic flavours to the table for the ultimate ‘dinner for tonight’ treat.
“By working so closely with Angela and our trusted suppliers, we’ve crafted recipes that feel elevated but keep that true Italian heart. It’s really about giving food lovers the inspiration to turn a standard Tuesday night into a high-end regional Italian feast that’s actually quick, easy and accessible.”
Waitrose said demand for Italian cuisine is soaring, with searches on Waitrose.com for ‘Italian food’ up 46% year-on-year,
