Waitrose teams up with Vitality to offer discounts on healthy foods
Waitrose & Partners and health and life insurer Vitality have embarked on an exclusive, long-term partnership which will include offering Vitality Health and Vitality Life members discounts of up to 40% on the supermarket’s Good Health food range.
The members will be able to access cashback of up to 25% when purchasing products both in-store and online. This will rise to up to 40% for members with both life and health insurance.
Waitrose said the amount of cashback available will directly correlate with the level of physical activity a member has done in the previous month. Members earn points each time they engage in the Vitality Programme and can acquire them for activities such as walking, running, cycling or swimming by using a linked activity tracking device.
Martin George, Waitrose & Partners director of marketing, said: “We’re passionate about helping our customers lead happy, healthy lives, and this arrangement with Vitality is the perfect partnership. Every product carrying our Good Health label provides a clear nutritional benefit, helping our customers get the nutrients that are important as part of a healthy balanced diet. We will be actively exploring new ways we can work with Vitality in the future.”
