Canary Wharf offers four days of discounts ahead of autumn campaign
Canary Wharf has been offering four days of discounts across its premium fashion stores as it looks ahead to London Fashion Week and its autumn fashion campaign.
Spanning a weekend, the event saw 44 retailers take part including the likes of The Kooples, Calvin Klein, Orlebar Brown, Levi’s, Paul Smith, Sweaty Betty and Ted Baker, all of which offered 20% off in-store.
The shopping destination has collaborated with celebrity street photographer Jonathan Daniel Pryce on the project, who took to the streets to scout stylish shoppers to be photographed. Those chosen to participate will become the faces of Canary Wharf’s autumn campaign and will receive £250 to spend at shops and restaurants at the scheme.
Pryce said: “I’ve been photographing different characters on the streets of the four fashion capitals of London, New York, Paris and Milan, for over a decade, so my eyes are always tuned into finding interesting characters. Canary Wharf is a remarkable place to spot style as the location itself is incredibly striking and you can find so many unique personalities who come for the boutiques and designer stores.”
There were also a series of pops-ups, a colourful runway and live music for shoppers to take advantage of. In addition, people were able to use Canary Wharf’s first ever Instagram filter to share their looks with friends.
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