M&S partners with UK national football teams on healthy eating mission
M&S Food is partnering with the UK’s national football teams to promote healthier eating.
The retailer is working with the England, Scotland, CYMRU and Northern Ireland teams on the project, which will aim to help families make healthier choices under the campaign banner ‘Eat Well, Play Well’.
The multi-year deal will see M&S Food, the football associations and their teams inspire families by linking the eating habits of footballing heroes to how they play.
Stuart Machin, chief executive of M&S, said: “Today I’ll be writing to all our customers about this partnership and our aim to make a real difference to health and inspire the next generation.
“By harnessing the influence of the players as role models, we want to encourage children and families to make healthier food choices through choosing Eat Well.”
Initiatives will range from free fruit for kids and in-store exclusives where budding footballers can find out their favourite players’ recipes, to players and managers sharing details of their favourite Eat Well products online.
Machin added: “We have nearly 2000 delicious Eat Well products across our Food Hall, and online through Ocado, from great quality fruit and vegetables to meals, snack and drinks, all at trusted value. We’re constantly developing and improving our ranges, to give our customers delicious, healthier choices every day.”
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