Waitrose rolls out new ‘Little Treats’ loyalty perks nationwide
Waitrose has launched a new loyalty scheme benefit where customers have the chance to claim up to three ‘Little Treats’ each month.
The nationwide roll out follows trials at 74 stores throughout September and October where the response from customers was found to be “overwhelmingly positive”
Treats offered during the trial included a free bunch of Waitrose Foundation Pastel Roses, a No.1 pizza, and up to £5 off in vouchers.
Waitrose said the move marks its biggest giveaway since the return of free coffee earlier this year.
My Waitrose customers are now able to access a new ‘Little Treats’ tracker in their Waitrose account online or in the app. Once they have spent £50, a ‘Little Treat’ voucher will automatically pop up in their account, and another when they have spent £100, and a third when they have spent £250.
The count will reset to zero at the beginning of each month to allow customers to access dozens of treats over the course of a year.
The My Waitrose loyalty scheme also includes personalised offers, free hot drinks and 20% off selected service counter products, as well as a complimentary monthly copy of the Waitrose Food magazine each month.
Alex Lovell, head of loyalty at Waitrose, said: “The launch of ‘Little Treats’ is a massive moment in strengthening My Waitrose as a club for food lovers.
“It’s a way for us to say thank you to the growing number of loyal Waitrose customers. Loyalty has been a big focus for Waitrose in 2025, and we hope that each time a shopper claims their ‘Little Treat’, free Waitrose Food Magazine or personalised offer, it acts as a reminder of just how much we value them.”
