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Waitrose ramps up food innovation in run-up to summer

Waitrose has ramped up its level of food innovation as it prepares to launch over 145 products into its Scrumptious Summer food and drink selection this…

FOOD & DRINK

Waitrose ramps up food innovation in run-up to summer

28 April, 2020 | by Angela Beevers

Waitrose has ramped up its level of food innovation as it prepares to launch over 145 products into its Scrumptious Summer food and drink selection this week.

This will include the introduction of 70 entirely new products, a revamp of 17 existing products, and the return of the some of the retailer’s most popular products from summer 2019.

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Waitrose’s Scrumptious Summer range features both innovative dishes and classic recipes with a modern twist. New arrivals include Blueberry Crumble Ice Cream, Cherry Bakewell Yum Yums, Bacon & Egg Bites and Ginger Beer Spatchcock Chicken.

Following the popularity of its cheese raclette and heater at Christmas, the retailer will also be introducing a chilli raclette cheese to its service counters.

Waitrose brand manager Beth Elliot said summer dining is a fast growing area for the retailer. She added: “By putting all our summer products in an eye-catching, bright design, it helps our customers to shop quickly for food and drink and the innovative dishes and playful combinations showcase the very best flavours to brighten up summer with.”