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Waitrose cuts the cost of hundreds of products

The Waitrose supermarket chain is cutting the prices of over 200 of its most popular own-label products by an average of more than 15%. The retailer… View Article

FOOD & DRINK

Waitrose cuts the cost of hundreds of products

The Waitrose supermarket chain is cutting the prices of over 200 of its most popular own-label products by an average of more than 15%.

The retailer said the move is part of the John Lewis Partnership’s new strategy in which is pledged to “give affordable quality” to customers.

The price cuts will apply across a range of everyday items including meat, fresh fruit and vegetables, as well as cleaning products.

Around half the prices cuts will run across the retailer’s Essential Waitrose range which has seen sales rise by nearly 10% during lockdown.

James Bailey, executive director at Waitrose, said: “This year has been incredibly challenging for consumers and we know times are tough for many, so we’re reducing prices to provide our customers with great value on the items they buy most.

“Despite offering lower prices – we’re maintaining  the quality, high welfare and ethical sourcing that we’re renowned for, so shoppers can spend less without compromising on what they value.”

The price cuts will be accompanied by a new marketing campaign throughout Waitrose shops and online.

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