Waitrose cuts prices across 200 products
Waitrose has reduced the prices of over 200 everyday products as part of a £100 million investment in helping customers to lower their shopping bills.
The supermarket said cuts have been applied across every shopping aisle and include staple items such British butter and tomato ketchup, as well as British cocktail sausages, salads and ice cream for summer barbecues and picnics. The move has resulted in half of the products being 10% cheaper.
This is the second price cutting exercise by the retailer this year. In February, it reduced prices on more than 300 products.
Charlotte Di Cello, commercial director for Waitrose, said: “We’re investing millions in lowering the prices of everyday food across our aisles so customers benefit every time they shop with us.
“We’ve made these cuts with absolutely no compromise on the high quality, high welfare, and delicious recipes our customers expect from us.”
“We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall, and we’ll continue to pay farmers a fair price for their products too.”