Uber Eats launches new quick commerce offering with Iceland
Uber Eats has launched a new quick commerce offering through the trialling of Uber Eats Market with the Iceland supermarket chain.
The company said the move will enable Iceland customers to receive their grocery delivery in as little as 20 minutes.
The new offering will combine Uber’s technology and logistical expertise with Iceland’s in-store infrastructure, which includes dedicated staff to pick and pack orders.
Uber Eats Market will offer over 1000 branded and non-branded items from Iceland, including daily essentials such as food cupboard items, fresh and frozen meat and poultry, and basic toiletries.
Justin Addison, international and wholesale director at Iceland Foods, said: “We’re excited to partner with Uber Eats on this new venture expanding our online and delivery service offering. The speed at which we will be able to deliver customers’ shopping to their doors will be unrivalled and we’re looking forward to seeing this partnership develop.”
The first Iceland stores to offer Uber Eats Market are in densely populated areas such as South Bank, Poplar and Walworth Road in London.
Alex Troughton, head of commerce at Uber Eats UK, said: “This partnership with Iceland is another way that Uber Eats is becoming the partner of choice for retailers in the UK. We know we have the best technology, and we are delighted that we are able to work with Iceland on this new concept, Uber Eats Market, which will enable customers to order all the groceries they need in a matter of minutes.”