THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Tesco to create new dedicated alcohol-free and low alcohol section

Tesco is set to launch a dedicated section in its supermarkets for alcohol-free and low alcohol drinks. It has also signed a deal for the supply… View Article

FOOD AND DRINK NEWS UK

Tesco to create new dedicated alcohol-free and low alcohol section

Tesco is set to launch a dedicated section in its supermarkets for alcohol-free and low alcohol drinks.

It has also signed a deal for the supply of the UK’s first alcohol-free craft beer with St Peter’s Brewery.

The supermarket said the St Peter’s Without alcohol-free beer will be one of the first new products to hit the shelves when the section launches in March next year.

David Tavernor, Tesco world beer and no and low beer buyer, said: “We are proud to be able to offer more choice on low and no alcohol products across all categories from mid-March 2017.

“We will have a larger range than at any time in our history and we are expecting to set the gold standard on low and no alcohol drinks within grocery.”

Steve Magnall, chief executive of St Peter’s Brewery, added: “The response to Without has been excellent and it is fantastic that Tesco has not only recognised its quality, but that it has also seen the importance of this growing sector. It’s certainly an exciting time for us and the category as a whole.”

Subscribe For Retail News