Tesco revamps frozen range with over 140 new and improved products
Tesco is stepping up its refresh of its frozen food offering by adding more than 140 new and improved products ahead of the summer.
The products include 11 new Firepit BBQ lines, a new Finest frozen sausage range, an overhauled Finest frozen fish range, and exclusive Tesco-branded products.
Subscribe to TRBThe supermarket is also expanding its frozen herbs range to include chilli, basil, coriander and parsley, and adding seven new frozen desserts and nine ice creams.
The news follows Tesco’s biggest overhaul of the frozen aisle in more than a decade last year as it continues to modernise the category in response to increased demand for quality frozen items.
Naomi Kasolowsky, Tesco frozen category director, said: “After the biggest change to our frozen aisle in nearly a decade last year, we’re excited to further bolster our range with more than 140 new and improved products for summer.
“Frozen offers fantastic quality, it’s super convenient and great value. We know our customers will love our summer range, full of exciting BBQ products, quick and delicious fish dishes, decadent desserts and ice cream with exciting new brands.”
