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Tesco breathes new life into ‘Every Little Helps’ slogan

Tesco has breathed new life into its ‘Every Little Helps’ slogan with the launch of a new brand platform that asks “Need Anything From Tesco?”. The…

FOOD & DRINK

Tesco breathes new life into ‘Every Little Helps’ slogan

2 March, 2026 | by Angela Beevers

Tesco has breathed new life into its ‘Every Little Helps’ slogan with the launch of a new brand platform that asks “Need Anything From Tesco?”.

The supermarket said the campaign transforms the everyday colloquialism into a vehicle for the brand’s mission with the aim of showing how Tesco is there to help customers get the groceries they need, and much more.

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Ashwin Prasad, Tesco’s UK chief executive, explained: “At Tesco, ’Every Little Helps’ has always been rooted in the real actions our colleagues take every day to support customers, whether that’s going the extra mile in store to support a customer who needs it or supporting hundreds of schools to access free fruit and veg for their pupils.

“The new ‘Need anything from Tesco?’ platform is intended to build on that as we continually work towards new, thoughtful ways to do more for our customers and local communities whilst still providing great quality food at the right price.”

Last month, Tesco announced that it was adding 120,000 extra delivery slots in the run-up to Easter and opening up bookings a week earlier this year.