Sainsbury’s makes it easy to buy the Best of British
Sainsbury’s has launched a dedicated ‘Best of British’ page on its groceries website.
The biggest supermarket to date to do so, Sainsbury’ has introduced a new page that highlights over 450 100% British-sourced grocery products across the produce, meat, dairy, eggs and chilled essentials categories.
The move adds to labelling and packaging and permanent signage in over 1,000 of Sainsbury’s larger supermarkets that helps customers to identify British-sourced products.
The supermarket works with over 15,000 British farmers sourcing £2 billion worth of produce every year.
Simon Roberts, chief executive at Sainsbury’s, said: “Many of our customers want to support British suppliers and make more conscious choices when doing their food shop, and our new Buy British webpage helps them to do just that through a curation of over 450 quality, 100% locally sourced products.
“We recognise the pressures that British farmers are facing and the importance of supporting them to maintain a resilient UK food system for the long term. Our relationships with farmers and suppliers are incredibly important to us and we remain committed to sourcing British as much as we can, now and in the future.”
Dr Luke Evans MP said: “This is another huge step forward for my ‘Buy British’ button campaign! With Sainsbury’s launching a ‘Buy British’ section online they become the latest supermarket to support homegrown produce.
“Sainsbury’s have taken a further step forward by placing signposting to buy homegrown produce on the homepage and in other sections on the website such as those dedicated to dairy, fruit and vegetables.
“It’s great to see Sainsbury’s, Aldi and Morrisons all leading the way on the ‘Buy British’ button, I look forward to seeing other supermarkets follow their lead.”
Customers will see a varying selection of products on the page which is dependent on the seasonal availability and ranging in their local store.
