‘Best of British’ independents take stores at Icon Outlet at The O2
Icon Outlet at The O2 will be adding TOG24, Raging Bull and Luke 1977 to its line-up of over 60 premium retail brands.
Situated on the outlet centre’s lower level, the 1,707 square foot TOG24 store will open in early 2023 and stock the brand’s outerwear collections for men, women and children. The store will be close to Icon’s anchor brands Adidas, New Balance and Nike, and will be the TOG24’s first dedicated London shop.
Danny Heaton, head of marketing at TOG24, said: “From our humble West Yorkshire beginnings over 60 years ago, we are proud to be taking this next step with our brand at a destination as dynamic as The O2. With so many other leading names on offer and strong year-on-year performance figures, we are confident we will feel right at home here, and we are very much looking forward to a bright future at Icon Outlet.”
In a further signing, Luke 1977 has taken a 1,722 square foot space near to Dune and Kurt Geiger. When it launches on 1 December, the shop will sell the brand’s range of menswear, womenswear and kidswear that focuses on cutting edge design with an inclusive feel.
Meanwhile, the Raging Bull design-led sportswear brand will open a 1,612 square foot store on Icon Outlet’s upper level, also on 1 December.
Louisa Dalgleish, leasing director at Icon Outlet at The O2, said: “We are thrilled to be welcoming this varied cohort of independent British brands to Icon Outlet, all of which add further diversification to our retail offering for customers.
“We’re confident that TOG24, Luke 1977 and Raging Bull will be really well received by our visitors, who seek affordable, high-quality products from London’s leading outlet shopping destination.
“As we ramp up to Black Friday sales and the Christmas period, we’re pleased that we can offer our customers even more brands all under one iconic roof at The O2.”
This news follows the recent opening of Henry Richards, the multi-brand luxury watch store at Icon Outlet in a flagship debut, and anchor tenant Superdry opening in the leadup to the centre’s fourth birthday last month.
