Sainsbury’s launches new lunch stand concept
Sainsbury’s has launched a new dedicated lunch stand in over 300 UK stores as it looks to make shopping for lunch easier for customers as they balance working at home and being in the office.
The retailer said the in-aisle concept is the first of its kind in a UK supermarket and will offer a selection of 24 time saving lunch meals priced from £2.00.
Featuring Sainsbury’s own brand favourites in new packaging, the range includes hot food options such as the Thai Red Curry and Mexican Burrito Bowl that cane be cooked at home or in the office in as little as three minutes. Other products include flatbreads with a range of fillings and salad combinations such as Roast Vegetable Couscous and Lamb Koftas, or Corn Fritter and Bean Salad.
Sainsbury’s will also be offering dishes from high street chains Itsu, LEON and Wasabi.
Frances Hughes, category planner, Food for Later for Sainsbury’s, said: “As a hybrid style of working becomes more normal, we’ve been working hard to analyse customer needs when it comes to their lunchtime meals. It’s important for us to provide our customers with convenient and healthy lunch options whether they’re in the office or at home, and alongside our partners Wasabi, Itsu and Leon, we’ve developed delicious choices that enable them to do so.”
“Whether it’s stocking up on the weekly shop or heading to a Sainsbury’s Local during a lunch break, the introduction of the in-aisle lunch stand makes it easily accessible for anyone to pick up an affordable and balanced meal, no matter what your daily ritual is.”
The range includes the following new products which are all available until 17 November.
Sainsbury’s
By Sainsbury’s Pesto And Mozzarella Flatbread 161g £2.00
By Sainsbury’s Salami & Rocket Flatbread 200g £2.00
By Sainsbury’s Cheese & Sun Blushed Tomato Flatbread 200g £2.00
By Sainsbury’s Kofta & Cous Cous 300g £3.00
By Sainsbury’s Tabbouleh & Falafel 318g £3.00
By Sainsbury’s Pasta Spinach Pinenut & Mozzarella 265g £3.00
By Sainsbury’s Corn Fritter & Four Bean 300g £3.00
By Sainsbury’s Beef Burrito 300g £2.75 – on offer for £2.50 until 12th October
By Sainsbury’s Red Thai Style Veg Curry & Rice 300g £2.75 – on offer for £2.50 until 12 October
By Sainsbury’s Naked Chicken Katsu with Rice 300g £2.75 – on offer for £2.50 until 12 October
By Sainsbury’s Jerk Chicken with Rice 300g £2.75 – on offer for £2.50 until 12 October
By Sainsbury’s Chargrill Veg & Pesto Orzo Pasta 300g £2.75 – on offer for £2.50 until 12 October
By Sainsbury’s Harissa Chicken 300g £2.75 – on offer for £2.50 until 12 October
By Sainsbury’s Louisiana Pulled Pork 300g £2.75 – on offer for £2.50 until 12 October
Itsu
Itsu Noodle’soup Chicken Gyoza 250g £3.50
Itsu Noodle’soup Prawn Gyoza 232g £3.50
Itsu Noodle’soups Veg Gyoza 230g £3.50
Wasabi
Wasabi Veg Gyoza Noodle Bowl 300g £3.00 – on offer for £2.75 until 12 October
Wasabi Spicy Chicken Noodle Bowl 300g £3.00 – on offer for £2.75 until 12 October
Wasabi BBQ Chicken Noodle Bowl 300g £3.00– on offer for £2.75 until 12 October
LEON
LEON Greens & Grains W/ Feta Salad 250g £3.25 – on offer for £2.85 until 12 October
LEON Chipotle Black Bn W/ Sweet Potato 250g £3.25 – on offer for £2.85 until 12 October
LEON Kale Caesar Pasta Salad W/ Tamari 215g £3.25 – on offer for £2.85 until 12 October
LEON Sweet Potato & Coconut Soup 380g £2.30 – on offer for £2.00 until 12 October
LEON Pea & Pesto Soup 380g £2.30 – on offer for £2.00 until 12 October
LEON Tomato & Harissa Soup 380g £2.30 – on offer for £2.00 until 12 October
