Poundland opens first stores in convenience shop pilot
Poundland has opened the first two stores in a pilot of its new Poundland Local format.
Situated in Barnsley and Hornsea, the former Fultons Foods stores became part of Poundland in 2020.
With the shops spanning 2,500 and 2,800 square feet respectively, Poundland said the compact design will enable it to open in small town, residential and urban neighbourhoods that are not currently served by the retailer.
The stores will focus mainly on food, but will also sell household products, health and beauty items, batteries, toys, stationery and homewares.
Poundland’s acquisition of chilled Fultons Foods has enabled it to roll out chilled and frozen food to more than 150 stores. The retailer is planning to have 250 stores stocking chilled and frozen food by the end of September with supplies coming from expanded distribution centres in Barnsley and Harlow.
Poundland’s transformation and retail director Austin Cooke said: “The launch of Poundland Local is a really exciting development and we hope customers are as excited as we are. While our Local format will have the ranges customers would expect in a neighbourhood store, they won’t have to pay more for that doorstep convenience.”
