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Retailers partner with BHF to pilot first-of-its kind CPR tool

The British Heart Foundation’s (BHF) corporate partners Tesco, Travelodge and Royal Mail are leading the way in piloting RevivR, the charity’s new, first-of-its-kind CPR training tool…. View Article

FOOD & DRINK

Retailers partner with BHF to pilot first-of-its kind CPR tool

The British Heart Foundation’s (BHF) corporate partners Tesco, Travelodge and Royal Mail are leading the way in piloting RevivR, the charity’s new, first-of-its-kind CPR training tool.

The RevivR training tool has been created to improve the nation’s CPR and defibrillation skills. The training is easy, free and quick – just a mobile phone and a cushion is needed. In 15 minutes, the training tool teaches the user how to recognise a cardiac arrest, gives feedback on chest compressions and outlines the correct steps of defibrillator use. RevivR can give anyone the confidence to step in and save a life in the ultimate medical emergency.

There are more than 30,000 out-of-hospital cardiac arrests every year in the UK, but less than one in 10 people survive. Immediate CPR and defibrillation can more than double the chances of survival in some cases – yet over a third of adults have never undertaken any form of CPR training.

The BHF is determined to do more to help save lives, aiming to reach one million people with CPR training this year to help increase survival rates.

The three corporate partners involved have been instrumental in testing and optimising the tool so it’s fit for purpose for everyone.

Travelodge is the first company in the hospitality industry to roll out the tool, promoting the app to staff through internal communications. It has seen excellent engagement and feedback, and the group’s goal is for all Travelodge staff to have the opportunity to be trained in lifesaving CPR through RevivR. Travelodge also plans to add the RevivR QR code into over 43,000 of its UK hotel rooms.

Tesco, the first grocer to roll out the RevivR tool to its colleagues, has encouraged all of its 300,000 UK staff to learn CPR and help the BHF create a nation of lifesavers. With Tesco’s huge community reach, it is in a unique position to help improve cardiac arrest survival rates. Along with Tesco’s over 2,500 defibrillators, which are currently being registered on The Circuit – the National Defibrillator Network, CPR training through RevivR is another important link in the chain of survival.

Royal Mail has promoted the tool to its staff through its digital channels, on posters in 200 of its sites and through features in its in-house magazine, Courier. The Communication Workers Union (CWU), has also engaged its members directly, encouraging them and their families to take the training. With a presence in communities across the UK, the aim is for postmen and postwomen to achieve a basic understanding of CPR, should they encounter a member of the public in need of immediate CPR assistance.

Free CPR training through RevivR will soon be available to every workplace and sector, to improve CPR skills within any organisation’s workforce.

Dr Charmaine Griffiths, Chief Executive of the British Heart Foundation, said: “Our BHF team were determined to do more to help save lives after watching Christian Eriksen’s collapse last year, knowing the sad reality is that today less than one in ten people survive an out-of-hospital cardiac arrest in the UK.

“RevivR is a really easy way to learn a lifesaving skill – all you need is your mobile phone and a firm cushion. In just 15 minutes you learn how to recognise a cardiac arrest, with personalised feedback to build confidence in CPR and using a defibrillator.

“The support our brilliant partners have given RevivR has been invaluable and will help save lives. The Travelodge, Tesco and Royal Mail teams are helping us make sure even more people have the skills they need to save a life. Far too many of us will witness a cardiac arrest in our lifetime, and it could happen to someone you love. Take the few minutes to learn or brush up your skills. It could help you save a life.”

Oonagh Turnbull, Head of Health Campaigns at Tesco, said: “Tesco has been fundraising for the BHF since 2015, and as part of our broader partnership it has been wonderful to offer our support as a pilot partner for RevivR. It was the natural extension to the installation of defibrillators and uploading of them to the Circuit.  Tesco colleagues have really enjoyed learning CPR through the RevivR training tool. We are only too pleased to help increase awareness of this vital life-saving skill.”

Tom Edwards, Travelodge Chief Revenue Officer and Charity Sponsor, said: “The BHF has been our staff nominated charity since 2017 and we are delighted to be the UK’s first hotel brand to support the charity’s RevivR app launch. Our nationwide staff trials, which include our Executive Operating Board members, have been extremely successful and have built great momentum across the business. This summer, we will further support this great lifesaving initiative by raising awareness of the importance of CPR to over 10,000 colleagues and to our nationwide customer base, which includes millions of business and leisure travellers.”

James Cannon, Royal Mail, SHE Control Systems Manager, said: “Royal Mail is pleased to support the development of the RevivR app with the BHF. The feedback has been excellent due to its simplicity and interactive elements. We have used it as a way of extending our existing first aid provision with the aim for all staff to have basic CPR skills and, where we can, to be in a position to offer support to members of the public in an emergency situation. The app has been shared with our first aider population – for their use as a refresher and so that they become champions – and it is frequently promoted across our numerous communication channels and networks to encourage increased use.”

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