Planet Organic and Waitrose announce new partnership
Planet Organic is joining forces with Waitrose to bring its health and wellbeing products to Waitrose customers next year.
A range of trend-led and ethical products are expected to become available on Waitrose.com and in up to 50 Waitrose shops as part of Planet Organic’s growth plans.
In addition, Waitrose is planning to supply a range of products to Planet Organic stores in 2023. Planet Organic currently has 12 stores across London and a recently opened shop in Henley-on-Thames.
George Dymond, Planet Organic chief executive, said: “This is another really significant development here at Planet, which we’re hugely excited about. As well as a deep understanding of the organic grocery market, Planet Organic has built a very successful and comprehensive range in the wellness market – with vitamins, minerals and supplements driving recent growth.
“As a small and agile business, Planet Organic is able to spot trends and bring innovation to market swiftly, something which will play a really key role in this partnership. Waitrose is an iconic British brand, synonymous with quality and heritage, with a strong track record of building successful partnerships.”
James Bailey, executive director for Waitrose, added: “We see Planet is an ideal partner in offering our customers the best in health and wellbeing products while building on our strategy to take Waitrose products to more customers.
“Over the course of its 27-year history, Planet has proven to be a trailblazer in the sector, championing innovative new brands, and is consistently at the forefront of the latest trends.
“Their ethos on delivering quality for customers, while prioritising suppliers, the planet and our communities aligns perfectly with ours, and we’re looking forward to working together in the new year.”
