Iceland to become first UK high street brand to open in the Falkland Islands
Iceland Foods is to become the first UK high street brand to open a store in the Falkland Islands.
Due to launch in early December, the standalone store in Stanley will open in partnership with local retailer Kelper Stores, part of the Fortuna Group.
Subscribe to TRBThe shop will stock a range of Iceland’s own-label frozen products, alongside its most popular exclusive brands, including Cathedral City, MyProtein and TGI Fridays.
Fortuna is a family-run business with a long history in the Falkland Islands.
Richard Walker, executive chairman of Iceland Foods, said: “Iceland Foods has a proud history of ‘firsts’ and we are proud to be backing Britain by becoming the first UK high street retailer to open in the Falkland Islands.
“The Falklands are a special part of the British family and it’s always been an ambition of mine to support it, so being able to bring Iceland to Stanley is a huge moment for us.
“We’ve built our business around giving customers great quality and value, and we’re proud to bring the power of frozen to the Islands.
“This is an important moment for the business and our international aspirations. I will personally be visiting the Falklands to officially open the store and I looking forward to welcoming our new customers through the door.”
James Wallace, managing director at Fortuna, said: “Fortuna as a local family-owned business is committed to investing in the community.
“We are delighted to be working with Iceland in delivering a partnership that will directly benefit the people of the Falkland Islands.”
Last month, Iceland announced a partnership with South Korean supermarket chain Lotte Mart to operate concessions in the country.
