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M&S rewards customers for donating pre-loved clothing to Shwopping scheme

Marks & Spencer is calling on customers to donate their pre-loved clothing to Oxfam via its long-standing Shwopping scheme as people embark on their post-Christmas clear… View Article

FASHION

M&S rewards customers for donating pre-loved clothing to Shwopping scheme

Marks & Spencer is calling on customers to donate their pre-loved clothing to Oxfam via its long-standing Shwopping scheme as people embark on their post-Christmas clear outs.

According to a survey by the retailer, two thirds of its customers are planning a New Year wardrobe reorganisation this month.

For the first time, customers will be rewarded with a treat for donating items to the scheme if they are signed up to the M&S Sparks loyalty programme and scan the QR code on the box when they drop off their clothes at any M&S clothing store. The treat will then appear in their Sparks hub.

Carmel McQuaid, head of sustainable business at M&S, said: “We know our customers are busy and we’re passionate about helping them live lower carbon lives by offering simple solutions that make it easy. Reselling, reusing, and recycling clothing is a simple way that we can all make a difference and our long-standing shwopping scheme with Oxfam is a brilliant programme that rewards customers for doing their bit.”

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