Morrisons grows another UK brand through new programme
Morrisons has announced that over 1,000 food and drink companies have applied to be part of its Growing British Brands programme since its launch in May.
The latest brand to launch under the scheme is Winny’s Kitchen with its Jerk Sauce now available in Morrisons’ condiment aisle.
Born from an authentic Jamaican family recipe with head chef Johari the secret ingredient behind it, the sauce is made with natural ingredients in small batches.
Shaun Sookoo, Winny’s Kitchen chief executive, said: “Morrisons has helped us with expert advice to get our brand ready for national expansion meaning Winny’s Jerk Sauce is available at Morrisons stores around the UK. We can’t wait to see what comes next.”
The Growing British Brands programme gives emerging UK businesses the potential to sell products in-store, as well as listings in other parts of the supermarket’s business including Morrisons.com and wholesale channels like Amazon.
Successful applicants are also given advice and support covering every aspect of retailing, from production to packaging and marketing and logistics.
Darren Smith, senior sourcing manager at Morrisons, said: “We’re a huge supporter of British food making but we know that getting an idea to market can be a complicated process and some companies need some help to get there. Through our Growing British Brands programme we have been able to spot exciting brands like Winny’s Kitchen and its delicious Jerk Sauce. We’re really excited to see it now launch in our stores and we look forward to continuing to support Shaun and the team over the coming months.”
