Morrisons extends popular ‘Breakfast Club’ to every school holiday
Morrisons has extended its partnership with Kellogg’s on Breakfast Clubs in its cafes to every school holiday this year.
The initiative offers families visiting their local Morrisons Café the chance to enjoy a free ‘Kellogg’s Breakfast’, which includes a bowl of cereal and a portion of fruit.
Subscribe to TRBFood offered includes Corn Flakes or Rice Krispies, topped with a choice of dairy or non-dairy milk and a free apple or banana.
The move comes after new research found that with one in three (33%) parents said they often struggle to feed their children during the school holidays. This rose to two in five (40%) of parents aged 25 to 34.
Matt Khan, senior trader for Morrisons Café, said: “We know school holidays can put extra pressure on families, from the cost of food to the loss of everyday routines. By extending our partnership with Kellogg’s across all school holidays, we’re doing more to make it a little easier for families to enjoy a balanced breakfast together.
“It’s about offering practical support, a welcoming space, and helping parents and grandparents through what can be challenging periods throughout the school year for many.”
Andrew Ridge, social impact manager at Kellogg’s said: “Our research highlights the critical gap that can be left during the school holidays, when many of these vital breakfast clubs are not running.
“That’s why we’re proud to partner with Morrisons to help families access a simple, balanced breakfast across every school holiday this year, when support is needed most.”
Morrisons is also continuing to run its Kids Eat Free offer in its cafés. This enables families to get a free meal and drink for one child aged 16 or under when they purchase an adult main meal costing over £5 from The Breakfasts and The Classics menu.
