Morrisons cuts prices of 400 grocery essentials
Morrisons has cut the price of over 400 of its most popular items due to family budgets being increasingly under pressure this autumn.
The supermarket said the move follows feedback from customers who have been saying that budgeting and value for money have become more important since the outbreak of the Covid-19 pandemic.
Prices have been reduced by an average of 23% on everyday items with cuts spanning the fresh food, store cupboard and cleaning categories. Products include fruit and vegetables, meat and poultry, bread and cornflakes, rice and pasta as well as bleach, cleaning fluid and toilet rolls.
David Potts, Morrisons chief executive, said: “It’s been a tough year for many families who find themselves stretched. To play our full part in feeding the nation, we’re cutting prices and holding them low to make our food more affordable for everyone. These are not short term promotions these are price cuts that are here to stay.”
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