Morrisons backs Marcus Rashford and Tom Kerridge in programme to combat child hunger
The Morrisons supermarket chain is backing a new campaign to tackle childhood hunger led by footballer Marcus Rashford and Michelin-starred chef Tom Kerridge.
In response to the UK Government’s April 2021 uplift of the Healthy Start voucher scheme, the pair are collaborating to launch ‘Full Time: Get cooking with Marcus and Tom’.
The nationwide campaign will run for a year and will aim to help parents, carers and children themselves acquire the skills and confidence to get cooking at home from scratch. It will also support the #EndChildFoodPoverty campaign that was launched by Rashford in September 2020 in partnership with his Child Poverty Taskforce.
‘Full Time’ will feature 52 easy to follow recipes posted weekly on Instagram, all of which will use simple ingredients and need minimal equipment. In addition, Morrisons will be posting the recipes on its own Instagram channel and making them available on cards in its stores.
David Potts, chief executive of Morrisons, said: “As food makers and shopkeepers, we are fully behind Marcus and Tom in this important campaign, giving parents the confidence to cook delicious and nutritious meals with their children to fuel the stars of the future.”
From April, Healthy Start vouchers will equate to £4.25 per child under the age of 4 per week.