Midcounties takes new approach to helping members and communities
The Midcounties Co-operative is changing the way it engages and rewards its members.
The Society has launched a new members-only offers programme to give customers the opportunity to save more every day on food shopping and Midcounties’ family of services. According to Midcounties, the new offers could result in members saving at least £150 per year on food alone.
As part of a change to how it shares its profits, the Society is also creating a new Community Impact Fund to further increase the support it provides to good causes. This means that the first 1,000 points that members earn when shopping will now go directly to the fund, with any further points going towards members’ share of the profits dividend in the usual way.
Members will also earn more points every time they purchase Co-op own-brand products and services.
Last year Midcounties donated more than £140,000 to support more than 300 local charities and community groups.
Midcounties chief executive Phil Ponsonby said: “Next year marks 180 years since the Rochdale Pioneers established the modern co-operative movement, and we have gone back to their founding principles, specifically the importance of member economic participation and concern for communities.
“Our members told us how important it is that every time they spend with us, they make good things happen. That’s why we’ve now made this connection even stronger, so every time a member buys their dinner at our food stores, books a holiday, makes a call or puts one of their children into one of our nurseries, a percentage of what they spend will go directly back to supporting the causes they most care about.
“Through our new Community Impact Fund, our new approach to sharing our profits and new ways to help members save more, we are delivering on our purpose to create a fairer, more sustainable and ethical future. We know that by doing good together we can create a brighter tomorrow.”
Midcounties operates more than 230 Your Co-op Food stores across the West Midlands, Oxfordshire, Gloucestershire and Wiltshire. The Society also trades nationally through its Your Co-op Travel, Your Co-op Childcare, Your Co-op Energy and Your Co-op Broadband and mobile businesses.
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