Midcounties Co-op takes next step in tackling food waste
Midcounties Co-operative has accelerated its work in tackling food waste through a new partnership with anti-food waste app Too Good To Go.
The collaboration will enable members and customers to pick up a ‘Magic Bag’ of discounted food that may have otherwise gone to waste at the retailer’s stores. Available from £3.33, the bags contain at least £10’s worth or more of surplus food. Midcounties Co-operative said more than 10,000 bags have been sold since the initiative launched this month.
The partnership is the next step in the retailer’s mission to tackle food waste, and builds on the success of its current scheme which disposes of its food waste via anaerobic digestion.
Rupert Newman, chief food retail officer at The Midcounties Co-operative, said: “Our commitment to help build a more sustainable world remains as strong as ever, and we are always looking for new solutions that help us to deliver this.
“We already have an excellent system in place to reduce our food waste and this partnership with Too Good To Go helps us to take that even further. As well as changing how we process food waste, we want to ensure as much as possible is consumed and – coupled with our sophisticated reduce-to-clear pricing model – this new initiative will help us to do just that.”
Earlier this year, Midcounties Co-operative launched a soft-plastic recycling scheme in its food stores and last year replaced all single use plastic carrier bags with compostable bags.
