Marks & Spencer introduces new 25p banana bundles to reduce food waste
Marks & Spencer has launched a new banana waste reduction scheme in all stores across England following a successful trial.
The scheme enables customers to take home a cardboard bag of extra ripe bananas “at great value” to help minimise the amount of M&S food that goes unsold.
Each ‘Go Bananas’ bag contains a minimum of three ready to eat bananas for just 25p along with two recipes including vegan banana muffins and banana bread.
M&S has already tested the bag at 10 stores and sold a total of 6.8k banana bags, or 18k saved units of loose bananas that otherwise risked becoming food waste.
Pippa Masters, fruit buyer at M&S, explained: “Bananas are among the most wasted produce at supermarkets as customers typically like to buy spotless yellow bananas to ripen at home, so we’re excited to be extending our Go Bananas bags to more M&S stores, and further reduce food waste by offering bananas that are absolutely perfect for baking – and at great value.
“Home baking has seen a huge rise over the last year, with banana bread becoming the ultimate zeitgeist bake and a favourite for families. Our Go Bananas bags are helping us to become more relevant, more often for customers who are looking to enjoy baking tasty and convenient food at home.”
M&S has committed to reducing its food waste by 50% before 2030.
