Aldi offers price cuts on items with imperfect packaging in a bid to reduce food waste
Aldi is launching a range of new price cuts on selected products as it works towards its target of halving food waste by 2030.
In a statement, the supermarket said more than 920 stores are marking down goods like rice, pasta, cereal and tinned food by 30% if the packaging is deemed to be imperfect.
The move follows the supermarket’s launch of 75% reductions on perishable products on their last day of life.
Julie Ashfield, managing director of buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.
“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”