Marks & Spencer extends refillables concept to more stores
Marks & Spencer is extending its packaging-free refillable grocery concept to an additional eight stores.
This means the Fill your Own concept will soon be operating in 11 M&S shops across the country.
New locations at Lisburn, Stratford City London, Sears Solihull, Gyle, Vangarde Monks and Wolstanton Stoke have now joined stores in Manchester, Hedge End and Staines Two Rivers in providing the offering. By mid-June, Fill Your Own will also be introduced to M&S stores in Aintree and Meadowhall.
Launched in December 2019, Fill Your Own offers over 60 lines of refillable groceries including pasta, rice, cereal, nuts, frozen fruit and the retailer’s latest range of bake-at-home items such as all butter croissants, pain aux chocolats and apricot twists.
Carmel McQuaid, M&S head of sustainable business, said: “Fill Your Own has been hugely popular with our customers since it launched. They’ve told us that it’s easy to understand, offers a huge variety of the high-quality, great value M&S products they love and supports with portion control. Importantly, Fill Your Own is helping our customers – and our business – to reduce and reuse plastic and this initiative has the potential to save thousands of units each year.”
M&S is planning to extend the Fill Your Own product range by the autumn with lines such as wasabi peas, dried mango and apple, cashew nuts and giant wholewheat cous cous.
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