THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omnichannel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Lidl sponsors Spotify festive playlist

Lidl has officially partnered with Spotify to become the sponsor of the streaming service’s UK Christmas Number 1s playlist. The sponsorship includes the Lidl Bear themed… View Article

FOOD & DRINK

Lidl sponsors Spotify festive playlist

Lidl has officially partnered with Spotify to become the sponsor of the streaming service’s UK Christmas Number 1s playlist.

The sponsorship includes the Lidl Bear themed Christmas audio ads being promoted alongside the 45-song selection of Christmas classics.

Lidl Bear also takes centre stage in a new playable ad unit developed with the King entertainment company. The bespoke gaming activation features the character parachuting through the night sky as gamers are challenged to guide it home.

The festive hero was first introduced during the premiere of Lidl’s Christmas ad on 4 November. This was supported by a Twitter takeover on launch day alongside the popular Lidl Bear emoji which popped up when customers liked posts.

Jo Gomer, head of campaigns and media at Lidl GB, said: “This Spotify partnership is another great new media activation to support Lidl Bear and the Christmas campaign, to continue to bring festive joy to the nation.

“When we set out developing Lidl Bear our goal was to create humour and deliver our message about what’s important this Christmas. That’s

The supermarket has also used the character as the inspiration for its Christmas charitable drive. Lidl Bear’s Toy Bank encourages customers to drop off new and unopened toys and games in-store so that products can be gifted to local children in need via the Neighbourly community network.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News