Lidl named cheapest supermarket by Which?
Lidl has taken the title of cheapest supermarket after coming top in a basket comparison conducted by Which?.
Analysis by the consumer organisation compared the average prices of a shop consisting of popular groceries at eight of the UK’s biggest supermarkets.
Which? found that a basket of shopping at Lidl was over £10 cheaper than at Tesco and Sainsbury’s, and nearly £17 cheaper than Waitrose.
Ryan McDonnell, Lidl GB chief executive, said: “As we head into the festive season, we remain relentlessly focused on offering the lowest prices in the market. The latest Which? basket demonstrates that we’re delivering on our price promise and that customers can be confident they are getting the best value possible when they walk through our doors.”
Lidl has also secured planning permission for another warehouse in the UK. The new regional distribution centre at Gildersome, in Leeds will strengthen the supermarket’s infrastructure across the country. The news follows the opening of Lidl’s Luton RDC in September which is its largest in the world.
McDonnell added: “We are also delighted to have secured planning permission for a new warehouse in Leeds this week, meaning we’ll be able to give even more households access to our high-quality affordable products in the long term.”
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