Iceland expands partnership with Uber Eats through new exclusive deal
From April, Iceland will expand its grocery delivery partnership with Uber Eats following a successful trial.
With over 140 Iceland stores already available to Uber Eats users, the two companies have signed a new exclusive deal which will add a further 200 Iceland shops across the country.
Andrew Staniland, trading director at Iceland Foods, said: “There was no question in cementing our partnership with UberEats with an exclusivity deal. Iceland is committed to delivering a wide range of everyday essentials as well as big brand products at great value. Finding solutions to make their lives easier is key and this partnership does just that.”
Iceland customers can currently choose from over 3,000 items for delivery on the app including the retailer’s latest exclusive brand products such as Slimming World, Greggs, TGI Friday’s and Chiquito’s. In addition, ‘Star Buys’ are continuously updated to provide the users with a range of value items.
Matthew Price, Uber Eats general manager UK, added: “We are delighted to extend our exclusive partnership with Iceland, which will enable more people to order groceries and essentials via Uber Eats in as little as 30 minutes. This is another great stride in our quest to bring the high street to the nation’s doorstep.”
