[Comment] Chick-fil-A Emphasises the Importance of Diversity and Inclusion in Retail

A specialist lawyer at Irwin Mitchell has reiterated the significance of prioritising diversity and inclusion in the world of retail.

This message comes as American fast-food chain, Chick-fil-A, prepares for its second attempt at entering the UK market, following protests in 2019.

According to Charlotte Rees-John, partner and Head of the Consumer Sector Team at Irwin Mitchell: “In today’s rapidly evolving society, businesses must recognise that supporting equality, diversity, and inclusion is not just a choice, but a necessity. Chick-fil-A learned this lesson through the controversy surrounding its founders’ support for Christian groups opposed to same-sex marriage.”

She added: “The repercussions of failing to demonstrate a steadfast commitment to equality can be severe, as businesses risk not only losing customers but also struggling to attract and retain talented staff. Additionally, a workforce that does not accurately mirror the diverse society in which it operates may hinder a company’s ability to understand and connect with its customer base.”

Recognising the need for change, Chick-fil-A appointed its first head of diversity in 2020 and revamped its approach to charitable giving, focusing on education and hunger alleviation.

“While these measures are commendable,” continues Rees-John: “It is crucial for Chick-fil-A to go beyond surface-level changes and foster an inclusive culture that actively supports all members of the community it serves. By embracing diversity and inclusion throughout its operations, the company can create an environment that attracts and retains top talent, enhances its understanding of customer needs, and ultimately drives sustainable growth.”

Chick-fil-A’s decision to venture into the UK market once again highlights the importance of embracing equality, diversity, and inclusion. It also demonstrates the UK’s undeniable appeal to international food brands seeking to establish a presence.

Charlotte said: “The UK boasts a large and diverse consumer base with a strong appetite for international cuisine, providing significant market opportunities for food brands looking to expand their reach. Furthermore, the UK offers a robust and well-established food industry infrastructure, including a wide distribution network, stringent food safety standards, and a competitive market that encourages innovation and quality.

“In addition to a supportive business environment with access to skilled talent and opportunities for growth, there is already familiarity and curiosity among UK consumers towards American food and culture, which can drive initial interest and engagement.

“Chick-fil-A’s journey into the UK will undoubtedly be fascinating to observe. It remains to be seen if the company can overcome adversity and replicate its international success in the UK market.”

Irwin Mitchell is committed to supporting clients on their journey to becoming more responsible businesses. It offers comprehensive training in all aspects of equality, diversity, and inclusion, as well as provide support through our ESG advisory service, which encompasses 80 service lines.

RELATED ARTICLES