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Co-op serves up price cuts across fruit and veg range

Co-op is reducing prices for its members across up to 54 fruit and vegetable lines in a phased roll-out from this week. Example products include Baby…

FOOD & DRINK

Co-op serves up price cuts across fruit and veg range

30 May, 2024 | by Angela Beevers

Co-op is reducing prices for its members across up to 54 fruit and vegetable lines in a phased roll-out from this week.

Example products include Baby Potatoes with Seasoned Butter, Little Gem Lettuce, Irresistible Cherry Tomatoes and Pink Lady Apples.

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From 19 June, the retailer’s investment in price will also include a return of its long-standing ‘Fresh 3’ promotional offer.

Rosie Bramley, Co-op commercial buying manager, said: “We know that quality, freshness and price are key when it comes to fruit and veg, and we are committed to creating ongoing and additional value for our member-owners.

“Our price investment is focused on great quality home-grown seasonal produce and further underpins Co-op’s commitment to backing British farmers and growers, while helping our members to make healthy choices, conveniently.”