Co-op serves up price cuts across fruit and veg range
Co-op is reducing prices for its members across up to 54 fruit and vegetable lines in a phased roll-out from this week.
Example products include Baby Potatoes with Seasoned Butter, Little Gem Lettuce, Irresistible Cherry Tomatoes and Pink Lady Apples.
From 19 June, the retailer’s investment in price will also include a return of its long-standing ‘Fresh 3’ promotional offer.
Rosie Bramley, Co-op commercial buying manager, said: “We know that quality, freshness and price are key when it comes to fruit and veg, and we are committed to creating ongoing and additional value for our member-owners.
“Our price investment is focused on great quality home-grown seasonal produce and further underpins Co-op’s commitment to backing British farmers and growers, while helping our members to make healthy choices, conveniently.”
The retailer is committed to increasing value for Co-op members as it aims to grow its membership from five million to eight million by 2030.
