Co-op introduces “Best of British” section online
Co-op has introduced a dedicated “Best of British” section across its online delivery website as part of its commitment to British sourcing.
The convenience retailer has added the new section to its same-day delivery website (shop.coop.co.uk) to make it easier for shoppers to browse and order from its range of UK sourced items.
Adele Balmforth, propositions director at Co-op said: “As a member-owned organisation, we know food provenance really matters to our member owners, and we continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products.
“The new Best of British pages on our online platform, make it easier and quicker for our customers to buy British, which means we support local livelihoods and give our customers what they want.”
Foods available include 100% British beef, pork and chicken ranges, fresh fruits, vegetables, eggs, milk and cheese lines.
Steve Barclay, Secretary of State for Environment, Farming and Rural Affairs, said: “UK farmers produce exceptional food to world-class standards. It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”
