Chapel Down becomes official partner of ECB
Chapel Down has embarked on a new partnership with the England and Wales Cricket Board as its official sparkling wine provider.
The partnership will see the see the company’s sparkling wine being offered to winning teams on the podium at all Men’s International, Women’s International and Domestic Finals, which are watched by millions worldwide.
The move marks the first time the ECB has partnered with an English sparkling wine brand, following previous partnerships with champagne.
Chapel Down chief executive Andrew Carter said: “We are thrilled to be the Official Sparkling Wine to the England and Wales Cricket Board and delighted that future English cricket success will be celebrated with Chapel Down, English sparkling wine.”
ECB sales and marketing director Russell James added: ” We are delighted to be bringing some sparkle to the cricket summer through this partnership with Chapel Down. It’s great to be teaming up with a quality home-grown brand across international, domestic and recreational cricket.”
Chapel Down is already showcased as the official sparkling wine of the Oxford & Cambridge Boat Race and across Ascot Racecourse throughout the year. It also has a number of partnerships with British arts institutions including the Donmar Warehouse theatre, the Turner Contemporary gallery and the Royal Opera House.