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Central England Co-operative rebrands as sales approach £1 billion

Central England Co-operative has rebranded and changed its name to Central Co-op following research with customers and members. The society said the move reflects its ongoing development… View Article

FOOD & DRINK

Central England Co-operative rebrands as sales approach £1 billion

Central England Co-operative has rebranded and changed its name to Central Co-op following research with customers and members.

The society said the move reflects its ongoing development and expansion as sales approach £1 billion for the first time. The rebrand has also included using the International Co-operative Alliance’s global marque.

Debbie Robinson, chief executive of Central Co-op, explained: “We’re continuing our journey as we set our society up for future success. We’ve adopted the globally recognised marque of co-operation to show our solidarity with the wider co-operative movement as part of our society wide rebrand. Key to all of this is a refresh of our identity, we want to be modern, warm, relevant and inclusive so we can welcome the next generation of co-operators to our society.”

The rebrand across Central Co-op’s store estate will be rolled out as part of an ongoing regeneration plan for over 400 food stores and funeral homes.

Due to open this month, Central Co-op’s new shops in Eastham and Sawbridgeworth will be the first food stores to apply the new look branding.

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