THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Burger King challenges Brits with ‘Is this Plant-based?’ 

New research reveals 73% of Brits would choose meat over meat-free if given the choice Burger King UK reveals a third (29%) of the nation want… View Article

FOOD AND DRINK NEWS UK

Burger King challenges Brits with ‘Is this Plant-based?’ 

New research reveals 73% of Brits would choose meat over meat-free if given the choice

Burger King UK reveals a third (29%) of the nation want to live a more flexitarian lifestyle, with Monday crowned the best day of the week to win in kickstarting new habits. Yet in reality, 73% would still choose meat when given the choice with a whopping 48% believing they’d miss out on taste when going plant-based. 

The new study also revealed 63% of Brits are confident they can easily tell the difference between meat and meat-free, with 76% putting this down to a difference in texture and taste.

So, to disprove this meaty misconception, Burger King UK and The Vegetarian Butcher called in Gogglebox star Joe Baggs to host a new game show – ‘Is this Plant-based?’  – putting unassuming taste buds to the test.

Most meat-loving locals were confident the burgers were too delicious to be plant-based, stating they “taste so good” and “look very meaty”. Many confirmed they would order them again, and one was even convinced it tasted just like their regular Chicken Royale order. But Baggs sent jaws-dropping when he revealed they were in fact eating the Vegan Royale and Plant-based Whopper.

As part of Burger King UK’s plans to help the nation make the most of Mondays with a bit more flex, Burger King has revealed a ‘Meat Free Monday’ offer via the BK UK app.

Founded in 1954, the BURGER KING brand is the second largest Quick-Service Restaurant (QSR) chain in the world, boasting more than 18,600 restaurants in over 100 countries and welcoming more than 11 million guests every day

 

Subscribe For Retail News