THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Brits get shopping early for Christmas trees and decorations

New data has shown that UK shoppers are preparing for Christmas unseasonably early this year. The figures from luxury artificial Christmas tree and decor brand Balsam… View Article

GENERAL MERCHANDISE

Brits get shopping early for Christmas trees and decorations

New data has shown that UK shoppers are preparing for Christmas unseasonably early this year.

The figures from luxury artificial Christmas tree and decor brand Balsam Hill have revealed that the company saw a 60% surge in sales of trees and decorations in August compared to last year.

Balsam Hill also experienced a 145% increase in visitors to its website compared to the same month a year ago. The company said the uplift suggests that Christmas 2021 will be bigger than ever after last year’s more modest lockdown celebrations.

Mac Harman, founder and chief executive of Balsam Hill, said: “It’s clear that the UK is looking ahead to festive celebrations even earlier than usual, not only to catch up on lost time with family and friends over the past year, but to uplift their mood with some Christmas cheer after a summer indoors.

“With trees and decorations being snapped up even earlier than in 2020, Christmas 2021 looks set to be one of the most anticipated and special we’ve ever had.”

This week, the John Lewis department store revealed that festive searches reached a record high on its website in August.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News