Brits get shopping early for Christmas trees and decorations
New data has shown that UK shoppers are preparing for Christmas unseasonably early this year.
The figures from luxury artificial Christmas tree and decor brand Balsam Hill have revealed that the company saw a 60% surge in sales of trees and decorations in August compared to last year.
Balsam Hill also experienced a 145% increase in visitors to its website compared to the same month a year ago. The company said the uplift suggests that Christmas 2021 will be bigger than ever after last year’s more modest lockdown celebrations.
Mac Harman, founder and chief executive of Balsam Hill, said: “It’s clear that the UK is looking ahead to festive celebrations even earlier than usual, not only to catch up on lost time with family and friends over the past year, but to uplift their mood with some Christmas cheer after a summer indoors.
“With trees and decorations being snapped up even earlier than in 2020, Christmas 2021 looks set to be one of the most anticipated and special we’ve ever had.”
This week, the John Lewis department store revealed that festive searches reached a record high on its website in August.
