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Burger & Lobster founder to launch multi-cuisine kitchen and grocer

Burger & Lobster founder Misha Zelman is to launch a new multi-cuisine kitchen and grocery concept called Neyba. Teaming up with former Harrods and Heston Blumenthal… View Article

FOOD & DRINK

Burger & Lobster founder to launch multi-cuisine kitchen and grocer

Burger & Lobster founder Misha Zelman is to launch a new multi-cuisine kitchen and grocery concept called Neyba.

Teaming up with former Harrods and Heston Blumenthal marketing lead Ben Hedley, Zelman will open the first outlet in Westbourne Grove in Notting Hill in January 2022.

The concept will see celebrity chefs come together to offer a collaborative menu under one roof as well as a grocery range.

Partnered chefs under the new Neyba brand include celebrity TV chef Tony Singh, Instagram famous Miguel Barclay and up and coming chef Yoko Nakada. An exclusive ‘cook at home’ dish has also been created by sushi master Endo Kazotushi which will be available for takeaway and delivery.

Neyba has also teamed up with Deliveroo to enable customers to order a wide variety of cuisines and grocery options, including a weekly essentials box, for delivery to their homes.

Zelman said: “We’re excited about the launch of Neyba bringing not only fully prepared meals that are focused on delivery and eating on the go, but to bring individual grocery elements to our neighbours homes. Our goal is to stop people wasting all of that food from the weekly shop. Just by getting our grocery essentials box will save our neighbours time, money and bring great ingredients and flavours in to their homes.”

Customers will be able to visit the outlet to purchase fully prepared meals as well as individual grocery items. The offering will be complemented by products from the likes of MOTH, Kiss The Hippo, ‘THIS ISN’T’, Granny Gothards, Big Smoke and My Cookie Dough.

Hedley added: “This is a fantastic opportunity to bring all these incredible chefs together to offer authentic ingredients and cuisines under one roof. Having one place where we can go to sample what celebrity and Michelin star chefs eat at home, at affordable prices, we think is a game-changer.”

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