Budweiser Brewing Group UK&I appoints new president
Budweiser Brewing Group in the UK and Ireland has announced that Brian Perkins will be promoted to the position of president of its UK and Ireland and Spanish businesses.
Succeeding Paula Lindenberg, who is leaving the company for family reasons, he will be responsible for the brewing company’s portfolio of brands which in the UK includes Budweiser, Bud Light, Corona, Stella Artois and Camden.
Perkins has worked at AB InBev, Budweiser Brewing Group’s parent company, since 2011. During this time, he has held several senior roles including VP and head of sales, marketing and digital transformation for EMEA, co-founder and head of growth for B2B, and VP of global sales for the premium and super premium brand portfolio.
As Zone Europe commercial and marketing VP, he was co-architect of the UK and Ireland strategy and has worked closely with the UK team for more than a year.
In his new position, he will continue with plans for large scale investment in breweries, logistics, customer service, B2B technology and people. He will also drive forward the UK’s growth strategy.
Lindenberg said “I leave the business in a very strong position financially and operationally and confident in the knowledge that Brian is the right person to capitalise on the investments and strategies that the team and I have implemented and take the business to the next level of success.”
In 2022, the company will continue to invest in its premium and super premium portfolio whilst improving customer service and implementing sustainability and community projects.