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SharkNinja appoints new president for UK and Europe

Home appliance brand SharkNinja has named Tom Brown as its new president for UK and Europe. With over 20 years’ experience in the consumer goods sector,… View Article

ELECTRICALS & TECHNOLOGY

SharkNinja appoints new president for UK and Europe

Home appliance brand SharkNinja has named Tom Brown as its new president for UK and Europe.

With over 20 years’ experience in the consumer goods sector, Brown has joined the business from Danish electronics company Jabra where he led global teams to drive strategic transformation and profitable growth. He has also held executive positions with Dutch technology firm TomTom.

Having entered the UK in 2014, SharkNinja has seen strong growth across both arms of its home appliances business, which includes its vacuum cleaner brand and the Ninja multicooker. Brown’s new role in the business will encompass category expansion across both the Shark and Ninja brands, supporting further market growth, and optimising all aspects of the business with an emphasis on people and culture.

The appointment comes as SharkNinja continues its UK and EU expansion. The company opened additional office space in Leeds last year and has recently purchased 25,000 square feet of new state-of-the-art space inside Battersea Power Station. It is also planning to launch into several new EU territories including France, Germany, Italy and Spain.

Last year, SharkNinja expanded into the beauty market with the launch of its STYLE iQ hairdryer.

Neil Shah, chief commercial officer at SharkNinja, said: “We are thrilled to have Tom coming on board to drive SharkNinja through this next period of exciting growth. With an extensive background in Sales and Marketing and leadership experience at some of the world’s leading brands, Tom is excellently placed to optimise all aspects of our business. This will not only generate the best results, but also ensure SharkNinja continues to be an incredibly desirable place to work.”

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