Asda trials new in-store and convenience concepts
Asda has announced that it is extending its in-store partnerships strategy with a trial of a new convenience format with forecourt operator EG Group and the introduction of B&Q areas within its supermarkets.
The collaboration with B&Q will include a pilot of four compact B&Q stores within Asda superstores, the first of which will open in Dagenham and Sheffield later this year. Operated by B&Q, the shops will offer customers a wide range of products as well as access to the DIY retailer’s full range for home delivery or click and collect.
In addition to expanding its offer in existing stores, Asda is trialling a new convenience proposition called Asda On the Move at EG Group fuel station forecourts in Ashby, Leamore and Primley in the Midlands. This follows the successful launch of Asda’s grocery delivery partnership with Uber Eats in July, which has now been expanded to 25 stores.
Preyash Thakrar, Asda’s chief strategy officer, said: “Our partnerships strategy is focused on making our busy customers’ lives easier. That means offering convenience when they visit our stores by bringing in complementary brands to help them complete more shopping missions in one location, and convenience that makes our great value products more accessible in local communities. We anticipate working with more businesses who share our passion for delivering value for customers in the coming months.”
Asda is also piloting a trial with online retailer Music Magpie in five stores in the north and will be extending its existing partnership wth accessories retailer Claire’s to a further 15 stores from September onwards.
