Asda launches 150th Asda On the Move convenience store
Asda has opened its 150th Asda On the Move convenience store this week in partnership with EG Group.
The move marks the latest milestone in the supermarket’s plans to roll out 200 of the roadside convenience store formats by the end of 2023.
Situated at Baynards Green Services in Bicester in Oxfordshire, the store stocks over 1,300 branded and own-label products to provide a more extensive offering of fresh produce and chilled lines than is traditionally found on fuel forecourts. The 2,723 square foot space will also include a Greggs and Leon kiosk.
James Laws, senior director wholesale and convenience at Asda, said: “The opening of the 150th Asda On the Move store marks a significant milestone in our ongoing expansion into the convenience market, to bring Asda’s value and great products to more customers across the UK. Through this partnership with EG Group, we’re able to cater to rising demand from customers to pick up essentials quickly and conveniently or grab a treat whilst they’re refuelling.”
Asda launched the concept in October 2020 to increase the number of customers who could access its products in convenient roadside and neighbourhood locations.
The rapid roll-out will see a further 50 Asda on The Move stores open by the end of the year.
Junaid Manjra, head of convenience retail at EG Group, said: “We have been very encouraged by the response of customers to Asda On the Move, and the launch of this milestone store demonstrates how EG’s partnership with Asda is driving further success. We’re excited to bring another Asda On the Move store to Bicester, where customers will be able to enjoy the supermarket’s fresh produce and premium products, alongside EG’s portfolio of own and popular third-party foodservice brands.”
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