Asda strengthens customer and marketing teams with new leadership appointment

Asda has strengthened its customer and marketing leadership teams with the appointment of Tom Hampson as vice president of marketing.

Hampson will join the supermarket in June, reporting to Asda chief customer officer Rachel Eyre, and will lead the marketing teams for both Asda and George.

He has been working as marketing director at B&Q since September 2022. Before that, he served as director of loyalty and insight at Morrisons, and has also held senior marketing roles at Mama & Papas, Itsu, Netto UK, and Sainsbury’s.

Eyre said: “Tom is an experienced and passionate customer and marketing leader who has led transformation and growth through Marketing with a number of major UK retailers.

“He brings deep expertise in customer insight, proposition development and team leadership and will play a pivotal role in driving the growth agenda for two powerhouse British brands.”