Asda sets up ‘Nanzones’ to combat loneliness and help the over 65s to watch Euro 2024 together

Asda is launching ‘Nanzones’ in three of its stores to help elderly people to gather, socialise and enjoy the Euro 2024 football tournament.

In a bid to combat loneliness and isolation, the new spaces at Asda stores in Watford, Manchester Eastlands and Liverpool Arrow Park will aim to give local elderly people the chance to unite over food, drink and football.

Opening on the 20 June for the England vs Denmark game, each Nanzone will be free to enter and will be decked out with football decorations and refreshments. People of all ages will also be welcome and encouraged to watch the game in a Nanzone alongside elderly fans.

David Hills, chief customer officer at Asda, said: “Sport has a way of bringing people together like nothing else. That’s why we want to use the power of football fandom to help strengthen community spirit this summer – and the Nanzones sit at the heart of that ambition.

“Our colleagues and customers really care about supporting the elderly in their communities, and we hope that by encouraging the nation to join our pledge to bring people together, we can help combat loneliness and social isolation.”